Government to appoint Digital Champion

Hot off the press, the government is looking to appoint someone to spear-head the UK’s digital technologies and act as an ambassador for all things digital.

 As reported in NMA, This digital ‘Champion’ will take responsibility for encouraging the UK Public to embrace digital technology and encourage young people especially to get to grips with the digital channels. Cause for this is backed up by evidence that young people without access to digital technology were likely to suffer, particularly within their careers where 90% of job applications are now done online.

 The news of this appointment was unveiled at Mobile Government conference in London – It was said that this mystery digital guru will work independently to the core functions of the government, acting more on a consultant basis.

So, the big question – who is Digital Champion going to be? – personally, I think it would be great to offer this position out to the head of digital at one of the UK’s top digital agencies – AKQA , Sapient or Conchango.  Surely these guys are leading from the front in the private sector – why can’t this be transferred in the public sector?! 

The UK Digital Champion?

The UK Digital Champion?


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