Client wins/losses in tough times

Its tough out there at the moment. Clients are tightening their belts fast, and I have really started noticing a trend of watching the pennies – even with some of our largest clients. This said, I have noticed a few big client wins  in the press of late –  Sapient have  re-won the Star Alliance account (major global airline alliance) in a three-way pitch for another 2 years and, Agency Republic have scooped the Royal Air Force account to create a series of campaigns based on increasing the uptake of careers in the RAF.

Whilst talking about wins, It’s also worth mentioning a few big client losses.  British Airways have reportly moved their digital work away from to their integrated supplier ZenithOptiMedia. In addition, Harvest Digital have recently lost the Tesco Media planning/buying account. I am sure these were both two extremley large spending clients – what happend to digital marketing not being effected by the reccession?!

There is new work out there. But I think it’s really a case of quality over quantity and choosing carefully exactly the right clients to pursue. Consolidating where your strengths are, in which industry sectors, should aid the decision making process – think strategically.

How will it work out for Digital Agencies?

How will it work out for Digital Agencies?


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