Client wins/losses in tough times

Its tough out there at the moment. Clients are tightening their belts fast, and I have really started noticing a trend of watching the pennies – even with some of our largest clients. This said, I have noticed a few big client wins  in the press of late –  Sapient have  re-won the Star Alliance account (major global airline alliance) in a three-way pitch for another 2 years and, Agency Republic have scooped the Royal Air Force account to create a series of campaigns based on increasing the uptake of careers in the RAF.

Whilst talking about wins, It’s also worth mentioning a few big client losses.  British Airways have reportly moved their digital work away from agency.com to their integrated supplier ZenithOptiMedia. In addition, Harvest Digital have recently lost the Tesco Media planning/buying account. I am sure these were both two extremley large spending clients – what happend to digital marketing not being effected by the reccession?!

There is new work out there. But I think it’s really a case of quality over quantity and choosing carefully exactly the right clients to pursue. Consolidating where your strengths are, in which industry sectors, should aid the decision making process – think strategically.

How will it work out for Digital Agencies?

How will it work out for Digital Agencies?

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