Not-for-profit waking up to Digital

Just as the Britsh Government seems to be taking stock of all things digital – an announcement from Oxfam (probably one of the World’s best known Charities) has decided to appoint a ‘Head of Digital Communications’ role for the first time. This brand new role underlines Oxfam’s efforts to  “put digital strategy at the forefront of it’s marketing objectives for 2009”.  Sam Bain, Head of Ecommerce at Oxfam, adds, “Digital is an area of investment and focus for the entire organisation and increasingly the principal channel for our direct-response campaigns.” The new position comes in-line with the appointment of Cheeze DMG as it’s new full service digital agency, working with the charity on everything from creative work to media planning/buying. Historically, Oxfam has worked with Razorfish for the past 5 years – who suprisingly, declined to re-pitch for the account.

Personally, I really cant believe an organisation of this scale has only just thought it would be a good idea to create a position of this kind – nevertheless, I’m looking forward to seeing what campaigns come out of it. Watch this space.

Oxfam Website

Oxfam Website

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One Response to “Not-for-profit waking up to Digital”

  1. neilpotter Says:

    To follow up this post, Digital Agency Enable have just won the Scope account in a four-way pitch against four un-disclosed agencies. The appointment will be bring a complete overhaul of Scope’s digital output with a strong focus on community. Great to see another large UK charity value the work of digital agencies.

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