The Impossible Pitch

This really grabbed my attention. I first read about it on the Pod1 Blog and was instantly keen on finding out more. The concept is simple – 3 intern employees from a small agency in Sweden, volontaire, were given the task of pitching to Adidas. The objective – win the account. Time to prepare – 3 weeks. The Impossible Pitch?! according to Adidas Impossible is Nothing (hence the name!).

volontaire have created this microsite on the day-today followings of the Impossible Pitch – have a read and follow.

What an opportunity. We had our own impossible pitch here at Redweb last year for a large financial client which I was part of – not quite as glamorous as Adidas and although we won the project, it got axed in the credit crunch and never saw the light of day!

adidas

The Pitch Team

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