Saatchi & Saatchi strengthen Digital Team

Ask anyone for one of the biggest names in global advertising and you can bet the words that roll off the tongue are Saatchi & Saatchi. These guys have been there, done it, and have a wardrobe full of the t-shirts. They work with some of the biggest brands in the business and have some first class digital campaigns under their belts. This said, it’s no surprise to see they attract the best of the best in terms of digital talent from across the board – their new appointment being no exception. 

Saatchi & Saatchi have appointed a new ‘Digital Partner’ in Marc Huijbregts from Agency.com – their rationale – “To send out a clear message about their commitment to digital creativity”. A press release from the agency states “He’ll be responsible for developing and executing a comprehensive strategic plan for the agency’s digital proposition, as well as for training and educating staff and clients to the full potential and opportunity of digital communication.” 

Last month I reported on AKQA’s appointment of a new Chief Operating Officer to add “more strength” to their digital team. And with both of these appointments in mind – it seems like the big guys are gearing up to push the boundaries of  digital channels in the coming months. Recession, what Recession.

Saatchi's recent T-mobile Advert at Liverpool St. Station

Saatchi's recent T-mobile Advert at Liverpool St. Station

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3 Responses to “Saatchi & Saatchi strengthen Digital Team”

  1. spongenb Says:

    I can’t decide if it’s good – the best and most innovative work I’ve seen has come out of small agencies: Fuse (the ones in Soho), 2020London and others with a reason to produce quality (when quantity isn’t an option, what’s left?).

    I suppose the same could be said for other disciplines, but technologies like Papervision, Augmented Reality and the move towards a proper Web2.0 internet (it still sounds crappy – Web2.0 “I’ll wait for version 3”) mean big agencies have little advantage. I remember Euro RSCG Circle getting absorbed as “Interaction” into the parent company. It didn’t make sense then and I still wonder why it happened. Use a Twitter search site like Monitter and pick some keywords like Papervision and enjoy the stream of small, brilliant agencies.

  2. neilpotter Says:

    Thanks for your comments Steve – I’ve had a few similar bits of feedback from people on this post along the same lines as yours. Yes, often the smaller agencies do seem to come up with quality over quantity – but do the small agencies win big name accounts – sometimes yes, more than likely no.

    Papervision is great is’nt it – I love this site that was done for Absolut Vodka http://absolut.com/iaaw/ and the Redbull Flug tag one a while back was top class!

    🙂

  3. spongenb Says:

    Their site’s being redone at the moment, but http://www.fuse.co.uk are some of my favourites. They really enjoy what they do

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