Archive for November, 2009

10 things I’ve learnt in the world of Digital and Agencies recently…

November 13, 2009

Last time I did this it proved quite popular. I had people emailing me saying they agreed or disagreed with what I had learnt which made me laugh  – a guy in Belgium even took my list last time and wrote his own thoughts on it. So here is my latest 10…

1.  Some brands are still struggling with the power of social media. It’s not a fad, it’s a fundamental shift in the way we communicate – watch this video and tell me you don’t agree.

2.  You can spend a fortune driving users to a website, have the best content in the world, but if it’s not architected in a simple, easy to digest manner, you’ll lose them instantly. You can lead a horse to water but you can’t make it drink.

3. I’ve said it before and I’ll say it again. Mobile advertising is about to kick off. Just ask Google.

4.  Agencies should stop trying to define an idealistic agency model and concentrate on just creating great digital work that pushes boundaries.

5.  Using digital channels to reinvent traditional marketing and advertising is the only way forward. Digital should now be a given, not a USP.

6.  A great idea can come from anywhere – whether that is the most experienced creative or the most junior graduate – Or even an end consumer? Collaboration is the key.

7.  Google Wave wasn’t all I expected it to be.  But I’ve been told to be patient.

8.  Every agency should abide by AKQA’s mantra – Don’t let any work go out of the door if it if it doesn’t hold up to these two requirements: It needs to Capture the imagination and People should want to share it.

9.  There is a hell of a lot more to digital than building websites. (I knew this one already,  I’m just appreciating it a bit more now).

10.  If you fail to prepare, prepare to fail – Preparation is key to everything you do in agency life. It’s our job to do the leg work and make life as simple as possible for our clients.


10 things I have learnt in the world of Digital and Agencies recently…