These ’10 things I’ve learnt‘ posts are fast becoming the most popular thing I write on here, which, number 1 says a great deal about my copy writing and number 2, means I’ll aim to do a few more in the future.
So here goes:
1. It takes a serious amount of effort, enthusiasm and dedication to stay engaged in a long term campaign. Reminds me of this post I wrote a while back.
2. The ipad and similar tablet-based devices WILL change internet useage behaviour to a huge extent. And, Apps for these and other mobile platforms are the thing of the future. Useful ones that add value and make everyday life easier are the future.
3. Tissue meetings or chemistry meetings, or least keeping your client close through creative development, is vital. The days of the ‘big reveal’ with creative ideas or elaborate design work are a thing of the past (except sometimes in pitches when it’s inevitable).
5. And while on the subject of Facebook; the uptake of the new ‘Like’ functionality into external websites is amazing, if not a little scary.
6. Clients will change there mind a lot. Why? Because they can. Its the account handler who can adapt to and manage change effectivley who’ll gain respect. Read more about what clients want from agencies here.
7. Social networks are THE most powerful way of reaching out to your target audience. Brands are now even driving call- to-actions from expensive TV commercials to social network destinations instead of corporate or campaign websites. This is a MASSIVE sign of the times.
9. Quirky web design and user experience gets attention. Check out this site for Canadian agency, Grip. But, there usually is a HUGE trade off between engagement and practicality.
10. The agency selection debate continues…still. Now add so-called ‘Specialist‘ social media agencies or ‘conversation agencies’ to the mix with digital, advertising, creative, integrated and all the other pigeon holes. Still I stand by this thought.