Posts Tagged ‘colgate’

Digital Direction & Tangible Results

February 10, 2010

How refreshing. A group of clients that really seem to get what modern agencies are driving towards. Taken from a study in the US, with input from the likes of Nestle, Pfizer, Kraft Foods and Colgate-Palmolive, the extract below really caught my eye. Good Agencies are here to deliver digital direction and produce tangible results. And now ‘the client’ has said so, it must be true.

What the client wants from Digital Agencies...