The Publicis Group, one of the global leaders in advertising and communications, is on a world-wide domination mission. The group, which already includes some amazing agencies such as Digitas, Saatchi & Saatchi and Fallon have been steam-rolling their acquisition strategy of late with the most recent addition of Swiss digital agency, Nemos. The Zurich-based outfit, which offers digital creative, Website development, and mobile and social media marketing, will be integrated with the group’s existing local digital operation, Publicis Modem Switzerland.
According to a recent press release, the group are aiming to generate 25 percent of revenues from emerging markets by 2012 and with digital agency operations already in Brazil, China and Korea – I wonder where is next on the list?!
Tags: digital agencies, digitas, Fallon, Publicis, Saatchi & Saatchi
Leave a comment